About Carla Befera & Company
Carla Befera has been a Bay Area publicist for over 30 years. Prior to forming CBCO she acted as Communications Manager for KQED Public Broadcasting, providing public relations for one of the nation’s top four public television stations (Channel 9), and its sister station (Channel 32). She received the 1985 and 1986 National Public Broadcasting Publicity Award, and has been recognized by the San Francisco Bay Area Theatre Critics Association for her contributions to the arts. She is a member of ATPAM (Association of Theatrical Press Agents and Managers).
Carla Befera Public Relations has represented a variety of clients including major concerts and theatrical productions, large scale public events, national television specials and series, non-profit campaigns, and other businesses and industries. We have an enviable track record for providing top marketing services to arts organizations. From public relations and press events, to graphic design and ad placement, the agency works within a variety of budgets. Our range of services include:
We offer full-scale public relations services including planning publicity strategies and campaigns, writing and distributing press releases, maintaining media relationships and organizing press events, and fielding inquiries from the public, press, and related organizations.
Media Buying & Planning
We have established contacts and relationships with various media outlets, including local, regional, and national publications. Our relationships with newspapers, magazines, and TV/radio stations in Northern California enable us to place news items efficiently, negotiate promotional partnerships, and book media buys at the most competitive rates,
Marketing & Promotions
We are well-versed in the creation and implementation of full-scale marketing campaigns including print, electronic, outdoor, digital and social media. CBCO works in conjunction with or instead of an in-house marketing department, providing outstanding graphic design, and quick, effective copywriters.